All Publicity is Good Publicity?

When a news story includes this...

Wendy's maintains the finger did not enter the food chain in its ingredients. All the employees at the San Jose store were found to have all their fingers, and no suppliers of Wendy's ingredients have reported any hand or finger injuries, the company said.

... I can't imagine anyone thinks it's good for business. Unless Wendy's is opening a side business: "Wendy's Old-Fashioned Hamburgers - Now With Drive-Through Microsurgery Until Midnight!"